Imagery

At REMA TIP TOP people are at the center of everything. Employees or customers – people are our connection to the products.

This has to be taken into account when creating the pictorial world. Whenever possible, counselling and service provi-ded to our customers should be emphasized.

Pictures should not have unusual perspectives and should not be taken from atypical angles.

When creating new photographic material for publications,the photographic quality is as important as the images‘ con-tents. For print products, the original photos must have as high a resolution as possible, minimum 300 dpi, a sufficient illumination and a professional post-processing. High-quality images influence the association with our company, our products and services to a great extent.

Motives and color tonality

Icons and other logos

Icons

REMA Motion

Product icons

The backgrounds of the product icons may only be used in the colors shown: 55% black and RTT red. They must have a minimum height of 10 mm.

Vehicle icons

In the automotive sector, icons are often used to symbolize different vehicle types. Only the icons from the series shown here may be used, in the colors 55% black, 100% black, and white. They must have a minimum height of 8 mm.

Premium icons

The background of the premium icons must not be altered in color. The icons must have a minimum height of 10 mm.

Industrial Solution

For the Industrial Solutions sector, icons have been developed to symbolize the different industries. Only the icons from the series shown here may be used. They must have a minimum height of 8 mm to ensure legibility.