Building
Objective of the Intro
The Intro should:
• Create instant recognition
• Capture the viewer immediately
• Set the tone and style of the video
• Make the brand identity visible
• Keep the opening short and activating
Recommended length: 3–7 seconds (maximum 10 seconds)
Intro Content
The intro should include the following elements:
Pflicht-Elemente
• Logo or wordmark
• Claim / short message (optional, max. 3–5 words)
• Sound logo or audio signature
• Short animation or visual motion
Optional elements
• Suitable color or image background
• Key visual or icon
Style & Design
• Short and dynamic, avoid creating a “waiting” feeling
• Consistent branding (colors, fonts, tone)
• Harmonious animation (smooth, modern, not overly playful)
• Sound: short, clear, on-brand, not louder than the rest of the video
Intros should not unnecessarily extend each video. In social media, intros optimized down to the second are crucial.
Objective of the Outro
The outro should:
• Provide a clear closing structure
• Place calls to action
• Reinforce recognition
• Optionally guide viewers to additional content
Recommended length: 5–12 seconds