People are at the heart of REMA TIP TOP. Whether they are employees or customers, people are the link to our products. This should be reflected in the visual language as well: Whenever possible, advice and service for the customer should form a key focus.

Images should not have excessive angles of view or perspectives that are not typical of the angle of view. A REMA TIP TOP image database is currently being set up and will soon be available. When creating new image material for publication, attention must be paid not only to the content but also to the image quality. The highest possible original resolution of at least 300 dpi for print products, good lighting and professional post-processing are important. High quality images create an association with the company through image transfer.